Epson America’s product manager, Aaron Brill, states that the SureColor P-Series printers are essential for creating true photographic artistry, trusted by leading photographers worldwide for exhibition-quality photographs, vibrant fine art, and stunning graphic designs. He adds that the new SureColor P7370 and P9370 models achieve an optimal balance by offering a wider color range for detailed reproduction, improved speed, and enhanced usability compared to their predecessors.

Epson’s SureColor P7370 and P9370 are new large-format professional printers positioned below the 24-inch SureColor P7570 ($3,995 after instant savings) and 44-inch SureColor P9570 ($5,585 after instant savings). The newer models feature a 10-channel, 2.6-inch PrecisionCore printhead with separate Photo Black and Matte Black ink channels. Both the P7370 and P9370 use Epson’s UltraChrome Pro10 ink set, which includes violet ink for enhanced blue and purple reproduction. In contrast, the higher-end P7570 and P9570 utilize the UltraChrome Pro12 ink set, which adds dedicated green and orange inks to its color palette.

In exchange for the green and orange inks, the new P7370 and P9370 have lower MSRPs of $3,495 and $5,295, around $1,000 less than their 12-inked siblings (before any available savings). The lower prices put Epson’s new SureColor printers more in line with the company’s discontinued P6000 and P8000 series printers.The new Epson SureColor P7370 and P9370 printers, priced at $3,495 and $5,295 respectively, are approximately $1,000 cheaper than their 12-ink counterparts. This price reduction, achieved by using green and orange inks in place of others, aligns these new models more closely with the MSRPs of Epson’s previously discontinued P6000 and P8000 series printers (before considering potential savings).

Spectraflow is taking backorders on these new printers and Epson expects shipment in late June or early July 2025.

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