What to Consider When Buying a Large Format Printer

What to Consider When Buying a Large Format Printer

A large format printer produces graphics that are ideal for marketing, advertising, and branding businesses of any size. Before making an investment in large format printing, there are so many things to keep in mind when making your final decision. You need to decide if you would like to purchase a color printer vs. a black and white printer. Be sure to keep the user-friendliness of a printer in mind and determine if it will be easier for your team to use a touch screen interface or hard buttons. Make sure you have the physical floor space available for the printer as the print process can include a separate scanner, room to fold or store the printed materials, and storage space for items such as toner and ink cartridges. Investing in a wide format printer benefits your business in the long run when you consider “the big picture” of your future print needs.

Purchase A Wide Format Printer With Confidence

Not sure about buying a wide format printer? Research the items below so you can be confident when making your purchase:

  1. The cost of the printer involves more than the actual unit. You will need to factor in the cost of paper, ink, maintenance, and upgrades. If the price is too high for your current budget, consider leasing a large format printer. 
  2. The size of a printer for your business should be determined by the size of the largest item you want to print (in one piece). If you want to print banners or signs that are 50 inches wide, a 44-inch printer won’t be able to produce projects that size in one piece. Consider a 60+ inch printer instead.
  3. The speed and performance of the printer is not the amount of time listed in the user manual specs. The time it takes to produce either a continuous flow of product or a first printout time (if the printer is used intermittently), determines the overall printer speed and performance. Will the amount of time the printer spends producing the job increase your ROI?
  4. Image quality can make the difference in the success or failure of your graphics. Black and white printers produce images that are essentially the same quality each time. Color printer images vary based on the type of paper you use as the paper choice can impact color quality and the printing of fine lines.

What Do I Really Need For Large Format Printing Success?

In order to achieve success with your large format printing, you need to have a knowledgeable support team such as the experienced Spectraflow staff. You could experiment with your printer and produce printed projects that are “hit or miss”. Alternatively, you could troubleshoot any issues or concerns with our expert support team. Large format printing is an ideal way to get the attention of your audience and build your brand. However, less-than-ideal printed output can make your products look unprofessional to the public. Take the first step to printing success by consulting with the Spectraflow team of specialists today. 

Give us a call today to ensure you buy the right large format printer for your business.

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